Our Story

It’s no secret that specialised skincare for children is non-existent, almost like unicorns!

Most products are either amped-up versions of baby care products or watered-down versions of adult skincare and let’s be honest, some of the adult skincare is not suitable for adult skin, let alone working for teen skin.

Then there’s the myth that skincare is bad for kids or it will harm their skin. Well, that’s only the case because they are using products that were never made for them!

So, to help parents and kids wade through the maze of confusion & subpart formulations, we created Y Play Z!

Founder’s Note

“When we moved to India, I struggled to find a skincare brand that truly understood my children—not just in providing safe, nourishing products for their delicate skin, but in creating something that felt like it was made just for them. I wanted a brand that would speak to their wildness, their quiet moments, their ups and downs—their entire spectrum of being.

As a mother, I longed to craft a space that could hold all of that, something carefully curated from my heart for them. Lovingly created to embrace the beautiful chaos that is childhood. Our products aren’t just solutions; they’re made to nurture, protect, and carry them through this precious phase, all while keeping the fun and magic alive.”

Vidya Madhavan
Founder & Mama in Chief